“Squid Game” has become the latest pop culture phenomenon on Netflix, and data leaked by the streaming company shows how much that means in dollars and cents – roughly $ 891 million.
According to Bloomberg, Netflix estimates in internal reports that “Squid Game” is worth close to $ 1 billion, a figure based on data on the viewing habits of the streamer’s subscribers. With an announced budget of just $ 21.4 million for the all series, “Squid Game” has been one of Netflix’s cheapest hits in recent years. By comparison, he spent $ 100 million to sign a production deal with Shonda Rhimes, who began her tenure at the streamer last winter with the romantic series “Bridgerton.”
Netflix did not immediately respond to requests for comment from TheWrap, but a lawyer for the company told Bloomberg that it would be “inappropriate” to release the numbers and that “Netflix is not discussing these measures outside the company and takes important steps to protect them from disclosure. “
Last week, an unidentified Netflix employee provided Bloomberg with confidential inside data for his story about the backlash to transphobic jokes made by comedian Dave Chappelle in his latest stand-up special. Netflix has since fired the employee after admitting the leak. More than 1,000 employees are expected to stage a protest Wednesday against Chappelle and Netflix CEO Ted Sarandos’ continued vocal support for the comedian. Netflix paid a combined $ 47.7 million for Chappelle’s latest special “The Closer” and her 2019 special “Sticks and Stones”.
Amid the controversy surrounding Chappelle, “Squid Game” was a beacon of hope for Netflix, with data provided to Bloomberg showing 132 million viewers viewed at least two minutes of the show, breaking the record set by ” Bridgerton “. Netflix estimates that 66% of those viewers, or 87 million people, have completed the series.
Written and directed by Hwang Dong-hyuk, “Squid Game” follows Gi-Hun, a divorced driver, who, in his financial desperation, takes part in a gruesome game show where hundreds of debt-ridden contestants play deadly versions. of children’s games with the death of each contest raising the jackpot for whoever survives. It has become the most watched Netflix show in 90 countries and has received critical acclaim for its social commentary on growing economic inequality and rising debt in South Korea.